12 steps internet marketing

Search Engine Optimization

Just before you submit your website to the search engines in step 2 you should see if your website is properly optimized so it can rank high on major search engines for the appropriate keywords that you apply to your site, to learn more in depth what search engine optimization means click on wikipedia or to test out your website if it has been properly optimized seo website (submitexpress) below let you submit your website to search engines, Meta tag analyzers, link propularity checkers, Keyword traffic estimator, HTML source code checker and they will generate a meta tag for your website, or purchase one off the top seo programs on the net, it also helps to have a sitemap page link at the bottom of your homepage, to find out more about sitemap click on google

SEO Programs.

Search Engine Submissions

Below you will find all the important search engines and directories to submit your optimized website, this should be done every 3 to 4 weeks basis no sooner, when submitting try not to submit twice to the same search engine or they may penalize you for it, you may have to click to verify in your emails so type in the correct email address and the one that you check often,        when you type your website url always start with http:// then your url.

   Free Search engine submissions below




Directory Submission below




It is best if you link back to the directories by putting there banners at the bottom of your homepage if they request you to do this in order to make your submission.


Email Marketing

Email marketing is very important to market your website, the more email addresses you have the better, you should be collecting email adresses of your visiters to email them your products and services, it is best if you email them once or twice a week and try not to spam. "Spam" is unsolicited email, whether commercial or non-commercial, If you are sending email to anyone who has not requested it, then you are "spamming".

Most marketers and webmasters use opt-ín lists to bring targeted visitors back to their sites. Instead of just receiving that visitor once, you can get repeat visits by using a simple follow-up system with an autoresponder. Studies have consistently shown it might take 6 or 7 follow-ups before a potential customer buys, it is always best if someone joins your optin list to get them to put your email address in there list that way your emails won't go into there junk folders.

Here is an example, Supposing you have 1000 email addresses and you have a product worth £33, email all the 1000 email addresses with your product info and website url, and only 300 buy your products now i will let you do the maths on how much you will make.



Press Release

Doing a press release about your business is very important if this is done right you could get alot of visiters to your website, below you will find PR Websites that have lots of media contacts when you publish your PR to these websites if they approve your Article which you will have to prove by your contact details that what you have submitted is true.

Don't forget that these are not your advertise websites they will not approve if your articles if it sounds like an advertisment, the best way to write a PR is in a journalistic style, write about if you have just started a business or your expanding, your business changed name, you have changed something on your website or business, or have a brand new product, it's always best to see what the actual PR website rules are on excepting press releases.

If your PR is excepted although its free it is best to pay a little bit extra to get alot more distribution to the media and your pr will be distributed to major search engines you will also see in time see lots more websites are linking to your site, learn more press release click on Wikipedia



Start your writing your press release on microsoft word that way this program will check the spelling mistakes and grammer of your press release, or if you dont have microsoft word you can use wordpad or notepad, its best doing the pr if you think like a journlist and write like one.

Business Listings uk

It is very good to list your business in business directories especially if you have an offline brick and morter business and you can put your website on them too in the appropriate category that is best suited to your business, and it also helps if you pay a little extra to get your business listing rank higher on the category that your listed on if there are loads of other businesses listed in that section of the directory.

Business listings

Classifieds

classifieds uk



Blog (web Log)

Blog is short for web log, it is good to write a blog about the business industry your in, you have to write like a journlist and make sure it does not sound like a advertisement, its best to write what you think about the industry your in what you feel about it and where you think its heading basically its your opinion about a subject it can be anything, another good thing about writing a blog is you can place a google adsense on it (step 11) and also hyperlink some of the keywords to a website your trying to market online, and then link that blog to your website, also Comment on other related blogs.

To learn more about Blog Wikipedia

To create a hyperlink in your paragraph use the following <a href=http://www.yoursite.com>keyword</a>   type this just replace yoursite with your own website name, .com if yours is .co.uk and keyword with what ever keyword you want, or if hyperlink button is available then highlight the keyword then press hyperlink button and add your website details, for best keywords choose WordTracker.

Articles, Content Is King

It is also good to write articles about what your good at for example if you know how to cook you can write an articles on how to cook a "chicken" or what ever you want other people to know and then stick your website details on it, then submit it to as many article directories as you can.

Also they say that content is king if you want your website to rank high in search engines, find articles that relate to your website in the article directories, and then put them on your website, as you can see above you wrote an article put it on the article directory for somebody else to find it then put it on there website, now the more articles on your website the better.



Links and Banner Exchanges

Another good way to get your ranking and visiters high is link to as many good quality websites as you can, the higher google ranking websites that link back to your website the better, this could be a problem a lot of high ranking websites will not link back to a lower ranking website because only the lower website will benefit, think about so would you if it were the other way around, so the best thing to do is join link exchange websites below, and as for banner exchanges you should exchange banners with everyone you now to have a website or join the banner exchange websites.



Internet Forums

It is very good if you chat alot on the internet forums to use your website address on the signature box provided, when ever you chat to people they will see your website, so in your spare time join as many forums as you can and don't forget its good to chat. Become an active respected member of niche related forums. You can do this by offering quality posts, it is not the number of posts you make, it is the quality remember, Many useless or negative posts will have people looking at you funny, we have provided some forums below but please see their terms & conditons of use before you post.




Pay Per Click and Advertising

This is very good exact target marketing for your keywords, but it can be a little expensive if your a small business, the good thing about it is you only pay for the keyword you selected if a person clicks on your website, for example if you pay 5p for the keyword toy cars which you sell for £20.00 and someone searches on the ppc search engine that your using, and clicks on your advertisement and purchases the toy car you just made a profit of £19.95, but the cost of ppc can be higher or lower depending on how important the keyword is, it is best if you are going use google adwords, join google adsense that way you will get some money back from the wasted clicks by people who don't purchase, to join google adwords and google adsense click at the links below.

Create your own affiliate program for your own website

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